A shocking shift in mobile payments consumer sentiments is revealed!
So you’ve been wondering when consumers were going to adopt mobile payments as their preferred and established methods of payment. Let’s just say there’s a big difference between being ready and changing habits.
Why We Create This Report
The Mobile Payments State of the Industry report is created for one reason, and one reason only: because our readers ask for it.
Some were high-level mobile payment inquiries, while others really dug down into the nitty-gritty — which is why we came up with this 50+ page report of charts, comparable data and actionable advice.
What You will Learn
- How consumer’s views of mobile payments have shifted in the past year compared to previous years
- Why the rise of mobile image capture and millennials are changing the game
- Why loyalty programs should be integrated with payments
- How biometrics are improving the mobile money user experience
- How social media and e-commerce are becoming funnels for payments
Table of Contents
Page 3 Executive Summary | Will Hernandez, editor, MobilePaymentsToday.com
Page 8 U.K. Consumer Survey Results
Page 17 Industry Survey Results
Page 29 A Snapshot of the Mobile Capture Opportunity | Shirra Frost, director of product marketing, Fiserv
Page 32 Loyalty Applications and Payments: Are Consumers Ready? | Stacey Finley Tappin, senior vice president of sales and marketing communications, Apriva
Page 34 The Future Is Biometric, But Privacy Fears Must Be Confronted | Sirpa Nordlund, executive director, Mobey Forum
Page 36 The Merging of Social Media, Payments and Mobile | Michael Hagen, corporate ID strategist and managing director, IDchecker
Page 38 What’s the Added Value in Mobile Payments? | Ben Kaplan, president and CEO, CashStar
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